Information Courtesy of: Kathleen Mascareñas, Media Relations


Over the course of only 33 days, five major sporting events will be held in Arizona leading up to Super Bowl XLIX.  This Special Edition of the Desert Ridge Lifestyles Magazine issue features these and many other events within the City of Phoenix and state of Arizona during these 33 days.

The NFL has selected Phoenix, Arizona and its surrounding sister cities throughout Arizona as the host venues for Super Bowl XLIX and the NFL Pro Bowl Game.  Although the both games will be played at the University of Phoenix Stadium in Glendale, Downtown Phoenix was selected as the epicenter for “Super Bowl Central” which will be in the heart of the city covering a 12 block area that will be the major hub for the free, family-friendly, football-themed fan campus and venue for all activities during the week leading up to Super Bowl XLIX.  In addition to Super Bowl Central information and details provided below are some highlights and interesting Super Bowl XLI Fun Facts.

Super Bowl Central:

  • Will be held Wednesday, January 28 – Sunday, February 1
  • Will be a new addition to the line-up of activities since Arizona hosted Super Bowl in 2008

  • Super Bowl Central will be a 12 block area in Downtown Phoenix

  • Will be the hub for all fan, sponsor and media activities during the week leading up to Super Bowl XLIX


  • FREE Family-friendly activities for fans of all ages

  • Street-level merchants and restaurants

  • Local food trucks, beer and wine gardens

  • Showcase of Local culture and food

  • Football-themed, interactive and experiential activations

  • Autograph stage

  • Concert stage

  • Network broadcast stages

  • Nightly fireworks show

  • Sponsor activation zones

  • Super Bowl roman numerals

  • Will have live broadcasts from NBC, NFL Network and many other national and local media networks

  • The location allows for Super Central to be nestled alongside the NFL Experience, NFL Media Center and other NFL marquee venues

  • The outdoor fan campus is designed to be a regional celebration during Super Bowl week,

  • Expected 1 million attendees

  • Since the last Super Bowl in 2008, $4 billion has been dedicated to revitalizing and energizing the infrastructure, hotels, restaurants, and transportation and parking enhancements in Phoenix.

  • Street level restaurants and bars will be incorporated as a key element of the new Downtown Phoenix experience

  • There are more than 30 new establishments since the 2008 Arizona Super Bowl, and they will be staffed up and ready to host the large crowds

  • The Downtown area is an ideal location for fans, media, sponsors and the expected 100,000+ visitors from around the world.

Pro Bowl:

  • Sunday, January 25, 2015

  • Most-watched all-star game in all sports for the last 5 years

  • Showcase the best players every year throughout the NFL, as voted on by the fans, players and coaches

  • The 2015 Pro Bowl will be played at University of Phoenix Stadium, in Arizona

  • This is the 3rd time in history that the Pro Bowl will be held in the same host city as the Super Bowl and the 1st time since 2010 (when it was held in Miami) that the Pro Bowl will be held on the U.S. mainland.

Sample Daily Schedule:

  • 12pm – Beer & Wine Garden, sponsor activation zone, autograph stage & concert stage open

  • 12-6pm – local talent & large format group performances on concert stage

  • 6pm – autograph stage closes & concert stage changeover

  • 7-8pm – opening act for concert series

  • 8-8:30 – stage changeover

  • 8:30-10pm – headline concert act

  • 10-10:10pm – nightly fireworks show

  • 10pm – activations and activities close

  • 12am – food and beverage close (Friday and Saturday)

Super Bowl XLIX:

  • The Super Bowl is America’s #1 watched television program

  • Culminates the end of the NFL season

  • This is the 3rd time Arizona has hosted the Super Bowl in 19 years

  • Will be held at University of Phoenix Stadium

  • The Super Bowl is a regional effort put together through a collaboration with numerous cities in the state of Arizona

  • Super Bowl XLIX will take place on Sunday, February 1, 2015

  • Broadcast in 180 countries


  • Iconic Super Bowl XLIX roman numerals

  • Sponsor activity zones

  • Concert stage

  • Autograph stage

  • Network broadcast stages

  • Nightly fireworks show

  • Beer and wine gardens

  • Arizona-themed interactive photo opportunity

  • NFL House

  • Sponsored hotel

  • Legends Lounge

For more info as events develop visit